Best for Customer Service

Best NFL Sportsbook for Customer Service is Bovada Sportsbook

Customer service isn’t always an exciting selling point, until you run into a company that doesn’t do it very well. Then you wish you had traded in a bit smaller bonus for a bit bigger customer service department.

Bovada makes customer satisfaction and retention its top job and while that may sound lame, it’s smart business. It’s much harder to go find new customers than it is to ensure your existing client base is happy and well cared for. This is why Bovada ranks as the best NFL sportsbook for customer service and why it has call centers around the world staffed with professional and courteous reps. And customer service isn’t just a voice on the other end of the phone when something screws up – it’s offering perks, bonuses, rebates, free March Madness contests and other customer niceties that add to the overall gaming experience.

Something as simple as offering seamless access to the sportsbook for NFL betting along with the poker room, blackjack tables and racebook is a customer service perk, as many sportsbooks have different platforms for different channels. A single sign-in, a single wallet to play wherever you want, whenever you want. Who needs regular customer service when the self-serve program is so smooth and trouble-free?

But Bovada goes the extra mile and stays in regular contact with customers, providing alerts to new contests, poker freerolls (where you could win a seat at the World Series of Poker) and upcoming NFL prop or future bets.

Honorable Mention: 5Dimes.com deserves kudos for their customer service outreach which is focused around their loyalty programs. Tons of perks, rebates and point programs to keep the customer engaged.